Being Green!
On the surface the word evergreen seems so clear, so unambiguous. It's a tree or shrub that's always what? Green? 
Evergreen stories are like old growth Redwoods, or Giant Sequoias. They'll always be there. You can depend on them. They are time tested and reliable.
On the surface the word evergreen seems so clear, so unambiguous. It's a tree or shrub that's always what? Green?
In a newsroom, "evergreen" is one term used to describe a story that in theory will last forever. You can save it and run it anytime.
Evergreen stories are like old growth Redwoods, or Giant Sequoias. They'll always be there. You can depend on them. They are time tested and reliable.
But you know what helps us not get tired of green?
Yellow!
Blue and Brown!
Red and Ecru!
Beige and Orange!
FALL!
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